Virtual entertainment like Facebook, Twitter, and WeChat have turned into a circulation channel for market crusading. Is it a maintainable channel which could offer help for firms' showcasing choices? To help deals, firms have started to take via web-based entertainment to give a data administration to clients. Taking into account the effect of the connections between clients, producers, and retailers, it is as yet indistinct who ought to offer a data administration on the most proficient method to pursue ideal showcasing choices. Utilizing the Stackelberg game hypothetical model, two situations are thought of, in which the maker and the retailer exclusively give the data administration. Subsequent to looking at the organizations' estimating procedure and the data administration arrangement system and benefit of the two situations, the review finds: first, the better data administration the organizations offer, the more potential clients will be drawn in; second, firms will offer a superior data administration in the event that the clients have areas of strength for a relationship via web-based entertainment; third, it is superfluous for the producer to raise the discount cost assuming the retailer gives the data administration; fourth, makers or retailers might want to get "free riding" - the person who gives the data administration will benefit less from it than the person who doesn't; lastly, the entire internet based retail direct is in an ideal situation in the event that the one with more grounded social relationship offers the data administration.